hola, lola.

Originals redefines originality. I teamed up with my friends at Adidas again for this fun video project for the #ORIGINALis Campaign alongside Rachel, Nate and Jemuel. It's always a special moment working for such an iconic brand especially when they have such a great team behind it. ARI x #adidas #video #campaign

To launch the Campus Sneaker I teamed up with Adidas to create a campaign in collabration with The Iconic. This was an amazing and exciting project to produce, with a very tight turn around! Though that can always make it more fun. I pulled together some of my pals to create a lil' collective hub of creatives - including my good friend Darren Luk of Every Last Second who photographed the shoot on 35mm film and helped co-direct. We worked on this together from start to finish