ADIDAS #CAMPUS x THE ICONIC

To launch the Campus Sneaker I teamed up with Adidas to create a campaign in collabration with The Iconic.

This was an amazing and exciting project to produce, with a very tight turn around! Though that can always make it more fun. I pulled together some of my pals to create a lil' collective hub of creatives - including my good friend Darren Luk of Every Last Second who photographed the shoot on 35mm film and helped co-direct.

We worked on this together from start to finish for the whole process: casting, location scouting, mood boarding, concept, styling and direction. It can be a challenge to shoot a campaign on 35mm film especially with this many people involved but it's so rewarding when the final images roll out even better then you expected.

The dream team consisted of Rose, Brianna, Jody, Matt and Jono with India Verena on H&MU.

Thankyou to And People for having me involved and for letting me run wild with ideas.

ARI x

#campaign #adidas #creativework

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